Mobile shopping may finally come of age

September 29, 2011 Posted by admin under Uncategorized
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For years mobile shopping has been something that is always in the sandbox and never really worked in reality. However this year with a larger population using tablets we may start to see more mobile users shopping from a wireless device. I think the big reason why is a cell phone is just too small…


Where do your B2B leads come from?

September 29, 2011 Business, Lead Generation
Damandbase.com and Focus.com latest study 2011 Demandbase National Marketing and Sales Study breaks down lead acquisition as follows: 23% of sales leads come from the corporate website 14% come from email campaigns 7% from online ads 3% from social media I have heard from other lead aggregators that their social and wireless efforts have not…

Googles latest “Content Farmer” update and how it effects lead generation companies.

March 3, 2011 Business, Lead Generation, Search Engines
I am sure by now you have all heard about Googles latest farmer update that is designed to cut down on sites that are considered content farms to generate ad revenue. Google is rightly so trying to provide more in-depth and targeted results. “Our goal is simple: to give people the most relevant answers to…

How Important is Lead Quality?

February 9, 2011 Lead Generation
How important is lead quality when I purchase leads? Well it is very important but the real question is how much are you willing to pay for lead quality? There are essentially five lead characteristics that a company buying leads needs to consider. These characteristics have a different value depending on the type of company…

e-Book Prices Rise to High

January 11, 2011 Business, Kindle eBooks
I love using my Kindle for a number of reasons; I can carry a bookshelf of books with me, I can change the font size, I can review books before reading them. But one of the most important is the price of a book. I often spend $5 for a book, sometimes $1. Not any…

Web, Mobile and Multimedia Usability Self-Test

December 13, 2010 Posted by admin under Website Usability
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Unfortunately often usability is the last item checked off on a project. It actually should be one of the second or third things completed during the prototype stage before development. If not your project costs can go up significantly or worse your project will not have great results even if all your code is correct.…

Kindle Version 2 Shortcuts, Tips, Tricks and Hacks

November 22, 2010 Posted by admin under Kindle eBooks
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Below is a list of shortcuts, tips tricks and hacks I have found for the Kindle version 2. General Shortcuts: Sleep/Wake – Slide and release the power button (on top of the K2) Power Off – Slide and hold the power button for 4 seconds Reset – Slide and hold the power button for 15…

Google Instant – Effects on PPC and Organic Ranking

November 11, 2010 Posted by admin under Marketing, Search Engines
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In September 2010 Google launched Google Instant which provides search results and suggested search terms as you type your search request. This change effects how you position your pages and could affect your PPC ranking. How does Google Instant work? Go to Google and type: A – the search results show Amazon.com Now type Au…

Landing Page Optimization Guidelines

October 28, 2010 Posted by admin under Lead Generation, Website Usability
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Often clients ask how should they optimize their landing page(s). The landing page is where a prospects ends up after clicking on an ad. So you must first start with the ad and follow the users experience from the beginning to the Submit or Buy button. Most prospects will look at your landing page for…

The beginning of the end for small business Google search engine placement

October 20, 2010 Posted by admin under Marketing, Search Engines
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Over the last six months I have noticed a number of changes on Google that effect small business and support large businesses. Sad to say this could be the end of small businesses being able to advertise and place well on Google. Here are some examples. In many categories it seems that the minimum bid…

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